To prepare for the online vote, M&M's recently conducted a multi-city bus tour, interviewing hundreds of fans -- from Madison, Wisconsin to Los Angeles, California -- who shared their colorful moments and acted out their favorite M&M's commercials in front of the cameras. Many of these "new" memories have been captured in a unique online scrapbook, also located at www.mms.com.
According to Hague, "One woman told us about a room in her home that she dedicated to M&M's, while another swears she can pick out the blue M&M while it is in her mouth because of its unique texture and taste. There are many fun and heartwarming stories out there, and we want to hear them all. The virtual scrapbook will allow us to collect these memories."