Sears Begins New Retail Strategy with "Essentials"

Sears has announced the launch of the company's newest off-mall format - Sears Essentials. This new mid-sized store format, which will leverage the best of Sears along with convenience-inspired items, is a result of the acquisition of 50 Kmart and six Wal-Mart stores finalized in the third quarter of 2004.

Based on customer response to the merchandise assortments at Sears Grand, Sears Essentials will offer Sears' product categories that are integral to home and family life along with routinely purchased convenience items.  The name Sears Essentials, which resonated with customers in research conducted during the name selection process, conveys the important role that Sears plays in homes and families across the country, as well as the everyday solutions the store will provide.

Leveraging strengths from the Kmart aquisition, Sears Essentials will offer customers the "best of both," meeting the everyday needs of our customers as Kmart does now, while offering more destination-focused purchase categories that Sears traditionally offers.  Sears Essentials will be a one-stop shopping destination for home and family needs from everything from back-to-school, backyard living and birthdays to appliances, apparel and soft drinks.

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Comments

[MaryJane Van Fossen]

I think that this was a great idea! This helps people like myself that can not always travel to the mall to go to Sears! I am disabled and getting around is a challenge alot of time and alot of times their is no wheelchairs or motor chairs to get around so going to a store that is not in the mall makes is easier on someone like me. Thanks for the help!!

MaryJane