U.S. Won't Ban Junk-Food Ads for Kids

From The Wall Street Journal
The U.S. government won't ban or limit junk-food advertising to children, but wants the industry to set new guidelines to promote healthy eating and minimize obesity, a top regulator said Friday.

Regulators will host a workshop this summer to help food makers and advertisers develop the guidelines, said Deborah Majoras, chairwoman of the Federal Trade Commission.

"Let me make clear, this is not the first step toward new government regulations to ban or restrict children's food advertising and marketing. The FTC tried that approach in the 1970s and it failed," Ms. Majoras said at a Consumer Federation of America conference.

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