Visual Search Offers Opportunities for Brands

Mobot visual search solution which  relies on image recovery, pattern recognition, and image matching capability. The technology allows you to take a picture of a CD cover and immediately have access to ringtones and tickets related to that artist.  Accessing information in this way offers a beautiful form of shorthand for a mobile consumer.  The evolution of applications will be interesting to watch.

The company sees mobotized cereal boxes, direct mail, headlines, placards, human billboards, brand tattoos, street signs, posters, logos, magazines, coasters, book covers, wild postings, CD jackets, retail signs, and much, much more. They see consumers interacting with brands on their own terms, right at the moment their interest is piqued. And we see a remarkably simple interaction model that     enables creative possibilities where previously none existed. 

Cool stuff!