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People are dedicating serious time to following the every move of the models in commercials. The two current objects of desire are "That Pepsi Girl" and "The Blonde Old Navy Girl". These sites demonstrate the new "layered" reality to advertising. The reality that commercial message can exist on several different levels simultaneously. Technology has the ability to propel several sub-plots to campaigns.
Related Reading
"Who Owns the Brand" (scenarioDNA publication)
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Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Noah Kerner: Chasing Cool: Standing Out in Today's Cluttered Marketplace
Marc Gobe: Brandjam: Humanizing Brands Through Emotional Design.
Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Lawrence Lessig: Free Culture: The Nature and Future of Creativity
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