Thanks to TBWA Lisbon for this:
Synopsis of a reserach study made by Bain & Company published by Global Agenda Magazine 2005
Segmentation barrier:
"Tomorrow’s consumers will not easily be segmented. 'High end'
customers will sometimes buy cheap goods and 'low end' seek the
occasional luxury experience."
Crossover categories:
"The same upscale consumer who seeks out the “retail theatre” of an
Armani store to buy a suit will go to Wal-Mart over the weekend to
stock up on bulk items."
New purchasing-behaviors:
"Consumers will value products and services that are tailored to
lifestyle and life-stage needs, particularly health and ageing."
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