Thanks to TBWA Lisbon for this:
Synopsis of a reserach study made by Bain & Company published by Global Agenda Magazine 2005
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."