Leo Burnett proves in their campaign for Morgan Stanley that an ad for financial services can actually be both informative and entertaining at the same time. It showcases the human element while still demonstrating the product. Ads of this type always seem to fall into cliches - corporate stiff (to build trust) or high-tech gadgetry (to demonstrate how cutting edge they are. This ad showcases the human. How refreshing. Watch it here
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July 26, 2005
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