The 27-year-old is starring in the activewear company's "I Am What I Am" marketing campaign and, in a first for the brand, Reebok helped develop the video for her new single, "We Gonna Win." The video and the ad was unveiled at an invite-only event at Cielo on West 12th Street in NYC's Meatpacking District.
Ben-Ari is the latest celebrity endorsee to be featured in Reebok's "I Am What I Am" global advertising campaign by mcgarrybowen.
We think the two-way street works well here. Ben-Ari lends her talents and Reebok helps out too.