The market for television and other
media on mobile phones is poised for an explosion and could be
a hot area for investment, advertising and media executives at
the Reuters Advertising and Media Summit said on Wednesday.
"If I had to make one prediction I would say that's going to explode, mobile media " said Charles Rutman, media buying agency MPG's chief executive for North America, adding that people are more dependent on their cell phones than ever before.
"People are spending time with their mobile device. If you look at teenagers these damn things are surgically attached to their bodies," he added. Read more (Reuters)