« GAP's Makeover (The Director's Cut) | Main | Let the Cola War Begin »
In the spirit of Cog, this new commercial from Honda by the folks at W+K takes us from Monkey Bike to Powerboat with an emotional and unconventional score. There is nothing groundbreaking here...but it works. It gives us an emotional connection to the history as well as the essential insight that these things with engines are about moving our dreams forward.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c411d53ef00d83558974d69e2
Listed below are links to weblogs that reference Critic Quick Take: Honda's Impossible Dream:
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Noah Kerner: Chasing Cool: Standing Out in Today's Cluttered Marketplace
Marc Gobe: Brandjam: Humanizing Brands Through Emotional Design.
Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Lawrence Lessig: Free Culture: The Nature and Future of Creativity
Comments