Brand Noise: Brand Deja vu: Boo.com...say it isn't so.

January 25, 2006

Brand Deja vu: Boo.com...say it isn't so.

Apparently you can't kill some brands. Boo.com is announcing that it plans to return in 2006. This takes me back - back to the Spring of 2000 hangin' at the Jupiter Shopping Forum in Amsterdam. The big guest of honor - Ernst Malmsten of Boo.com. He hadn't launched, he couldn't explain in detail what they were actually going to do - but his clothes and accent was just so cool and hip. Why ask any questions?

What's the point of keeping this name? The domain is now owned by Sinead Mooney. Someone tell me this is a joke.

January 25, 2006 in Brands/Branding, Op Ed, Retail, Technology | Permalink

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