One of the strangest satellites in the history of the space age is about to go into orbit on Feb. 3rd, when astronauts onboard the International Space Station (ISS) will hurl an empty spacesuit overboard.
The spacesuit is the satellite -- "SuitSat" for short.
"SuitSat is a Russian brainstorm," explains Frank Bauer of NASA's Goddard Space Flight Center. "Some of our Russian partners in the ISS program, mainly a group led by Sergey Samburov, had an idea: Maybe we can turn old spacesuits into useful satellites." SuitSat is a first test of that idea.
"We've equipped a Russian Orlan spacesuit with three batteries, a radio transmitter, and internal sensors to measure temperature and battery power," says Bauer. "As SuitSat circles Earth, it will transmit its condition to the ground."
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Unlike a normal spacewalk, with a human inside the suit, SuitSat's temperature controls will be turned off to conserve power. The suit, arms and legs akimbo, possibly spinning, will be exposed to the fierce rays of the sun with no way to regulate its internal temperature.
Fifty-three percent of workers say they feel like they work with a bunch of monkeys. One-in-five say they think their boss is a monkey. This is according to CareerBuilder.com's recent "Monkey Business" survey of more than 2,050 workers across the country.
"Of those who said their co-workers act like monkeys, 47 percent plan to change jobs in the next two years," said Rosemary Haefner, Vice President of Human Resources, CareerBuilder.com. "If your boss acts like Tarzan and your workplace is a zoo, it may be time to join these workers in moving on to a better job opportunity."
In a huge departure from CMPB's long-running "Familia, Amor y Leche" campaign, which squarely linked milk to traditional themes of home, abuela (the family matron) and cooking, new Spanish-language TV ads from the California Milk Processor Board (CMPB) set out to position milk as a wonder tonic with muscle, hair and teeth building qualities.<>
The new campaign developed by Long Beach-based Grupo Gallegos -- consisting of three 30: second TV spots: 'Contortionist,' 'Amazon Hair Goddess' and 'Teeth Town' -- will introduce CMPB's new "Drink Milk/Toma Leche" tagline.>
"We recognize that Hispanic audiences are increasingly sophisticated and that our advertising needs to keep up," says CMPB Chairman Steve James. "Here we're using a quirky kind of humor to remind families of the importance of drinking milk."
'Contortionist' opens on a circus ring with two acrobats twisting, crumbling and folding their bodies in half. Cut to a young girl, member of the contortionist family featured, explaining that contortionism is not a job, but an everyday occurrence that's possible thanks to milk's muscle-building properties. In similar fashion, 'Amazon Hair Goddess' features a gorgeous Amazon-like woman, with a sculptured body and strong, voluminous long tresses who attributes her beautiful, strong hair to the white wonder tonic. 'Teeth Town' spotlights a town where people use their teeth to do everyday things like picking up a baby or opening a can of food. At the end, audiences are reminded that milk helps keep teeth strong and prevent cavities.
Starting today, The [Wall Street] Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day's newspaper. You probably won't see an article about how Jen is coping with the news of the baby Brad and Angelina are expecting, but you may be directed to an article about Alan Greenspan and his new consulting firm.
"People like to read about people," said Paul E. Steiger, managing editor of The Journal. "We're going to go with more names and a device that will help people if they or their best friends or worst enemies are somewhere in the paper."
Read more in the NY Times.
Concrete Canvas, a rapidly deployable hardened shelter for disaster relief has won the fourth Saatchi & Saatchi Award for World Changing Ideas. The global Award, formerly known as the Saatchi & Saatchi Award for Innovation in Communication, is worth US$100,000, and is made biennially by the Ideas Company, Saatchi & Saatchi.
The innovation is the brainchild of two post graduate Industrial Design Engineering students from London's Royal College of Art, Peter Brewin and William Crawford. "Concrete Canvas", they say, "provides the infrastructure necessary for aid agencies to communicate and operate effectively anywhere in 12 hours. With shelter and medical facilities it is possible to rebuild shattered communities from day one of a crisis."
Their shelter needs only water and air for its construction. One untrained person can put up the structure in under 40 minutes and it will be ready to use in 12 hours. The shelter consists of just two elements: a cement impregnated fabric, which is bonded to the outer surface of an inflatable plastic inner.
The judges who evaluated the ideas included TED Conference's Chris Anderson, pioneer of lateral thinking, Edward de Bono, composer Philip Glass, film director Baz Luhrmann, musician, Lou Reed, primate communications expert, Sue Savage-Rumbaugh and photographer, Oliviero Toscani.
They were briefed to choose the idea they believed had the greatest world changing potential - either in terms of the individual's world, a society's world or the whole world.
The spring television and print advertising campaign for Candie's features Hilary Duff, Ciara, Michelle Trachtenberg and Samaire Armstrong. This is the first time the brand has mixed stars to appear in the same campaign.
According to Neil Cole, CEO, Iconix (parent of Candie’s), "Bringing together the hottest young stars of Hollywood in one ad campaign is an excellent way speak to young women, who may identify with one or more of the stars."
The problem we see is that all four girls, beautiful as they are, are simply different facets of the same stone. They fall right in line with past Candie's spokespeople including Destiny's Child, Kelly Clarkson and Jenny McCarthy. All, a little risqué—but generally a safe statement to layer on a campaign. Candie’s is missing the opportunity to have its spokespeople involved with the brand.
The campaign showcases all of Candie's product categories which are available nationwide exclusively at Kohl's Department Stores. This spring, Kohl's will also launch Candie's Home, Swim and Sunglasses.
An estimated 5.1 million Americans ice-skate - whether at an ice rink or on a frozen pond, according to the National Sporting Goods Association.
The numbers are growing, especially in the South and Southwest, says Peter Martell, executive director of the Dallas-based Ice Skating Institute.
"There's no doubt that over the last 10 years, participation in skating and (ice) hockey has increased," Martell says. While the greatest participation is up north, the largest increase is in warm climates, he says, thanks to state-of-the-art indoor facilities.
Interest also has been boosted by pop culture, such as last year's film Ice Princess, starring Michelle Trachtenberg as a teen training to become a champion figure skater.
Early this year, two events are expected to heat up the ice. On Jan. 18, the Fox network debuts Skating With Celebrities, which teams such non-skaters as Bruce Jenner and Deborah Gibson with such figure-skating champs as Nancy Kerrigan and Kurt Browning in a knock-off of last year's hit Dancing With the Stars.
Then the Winter Olympics begin Feb. 10 with all eyes on the U.S. figure-skating and ice hockey teams.
All that brings the ice rink into America's living room.
Read the whole story in Arizona Living.
RED Digital Camera Company is a group of film enthusiasts who are developing a digital video camera capable of recording resolutions up to 2520 x 2540 via a sensor large enough to adapt to standard 35mm lenses normally used by film cameras. The company was founded by Jim Jannard, founder of the Oakley sunglass company. Check out his personal photo site.
Tab Energy is an energy drink based on The Coca-Cola Company's diet soda, Tab. It shares the Tab name but does not taste like the original Tab. The drink will be marketed to women. It is scheduled to hit shelves in early 2006. Tab Energy will not use Saccharin like original Tab instead it will contain Sucralose. Comparable to Red Bull, Tab Energy will be available in 10.5 ounce slim cans patterned in fuchsia gingham. Tab was Coca-Cola Company's first sugar-free drink, introduced in 1963, and is still available in limited quantities.