Cirque Du Soleil, the $500 million Montreal-based entertainment empire known for its creative extravaganzas, wants to build a fashion and beauty brand.
Cirque Du Soleil plans to launch women's ready-to-wear line this summer, which will be followed by men's wear and children's wear.
"There's an enormous amount of ambition to take Cirque outside the theater to a wide variety of applications," said Rodney Landi, vice president of merchandising at Cirque Du Soleil.
"We wonder, what would a restaurant, hotel or spa by Cirque be like? There's endless applications." Home furnishings, fitness and children's toys are also good fits, he notes.
Cirque Du Soleil fragrance project is also in the works. Cosmetics is a natural for Cirque — performers are trained to put on their own makeup, which may take hours...
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