Schlitz Seeks PBR Retro Cachet

Pabst sister brand Schlitz wants some of that retro PBR buzz. The 157-year-old Schlitz is trying to re-establish itself with a retro makeover, including a reprise of the gilded bottle that carried the brew in the 1950s when it was the world's best-selling beer.

The trick, a spokesman said, will be reviving Schlitz in a manner that doesn't cannibalize the brewer's other 100-something-year-old, low-priced retro brew with Milwaukee roots, PBR. But experts said that after this year's results, Pabst may not have the luxury of caution.  Read more (AdAge)