Branding the Subway Experience

Brands are weighing in on improving the Subway experience in NYC.  A trial run starts today on a new way to move through the turnstiles using your Citi credit cards and Citibank Debit Mastercard.  If successful this could be a great way to associate the brand with making a core urban touchpoint easier to navigate.  Citibank also sponsors the Bryant Park ice rink in the winter months.  Making people happy in the city is great branding.  Let's hope the new system works.