Press: Wal-Mart Tries to be MySpace. Yes, Seriously.

We were included in an interesting article in this week's Advertising Age on Wal-Mart's new entry into the world of teen social networking. Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway. Teens are invited to create their own page, "show it to the world and win some fab prizes," including a chance to have their videos appear in a Wal-Mart TV commercial.  Read here