Brand Noise: P&G Invests in Portability

October 23, 2006

P&G Invests in Portability

Cotton Buds Inc. has been granted an exclusive license from P&G to produce, market and distribute Tide Liquid Detergent Travel Sink Packets. The new product offers consumers their favorite laundry detergent in single-use "sink" packets, making laundering a few items by hand simple and convenient when traveling.

Tide Travel Sink Packets joins recently launched Charmin To Go Bath Tissue, Charmin To Go Toilet Seat Covers, Charmin To Go Freshmates Flushable Moist Wipes and Bounty To Go Paper Towels in a new line of "To Go" products licensed by P&G to Cotton Buds, Inc.

This is the latest in a growing number of external business agreements struck by Cincinnati-based P&G. The deals are designed to combine P&G's trademarks, technology and/or know-how with strong outside companies to drive innovation and deliver mutually positive business results.

October 23, 2006 in Brands/Branding, Corp. Sustainability, Food/Beverage/CPG | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c411d53ef00d83536660653ef

Listed below are links to weblogs that reference P&G Invests in Portability:

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.