Cotton Buds Inc. has been granted an exclusive license from P&G to produce, market and distribute Tide Liquid Detergent Travel Sink Packets. The new product offers consumers their favorite laundry detergent in single-use "sink" packets, making laundering a few items by hand simple and convenient when traveling.
Tide Travel Sink Packets joins recently launched Charmin To Go Bath Tissue, Charmin To Go Toilet Seat Covers, Charmin To Go Freshmates Flushable Moist Wipes and Bounty To Go Paper Towels in a new line of "To Go" products licensed by P&G to Cotton Buds, Inc.
This is the latest in a growing number of external business agreements struck by Cincinnati-based P&G. The deals are designed to combine P&G's trademarks, technology and/or know-how with strong outside companies to drive innovation and deliver mutually positive business results.