Touched by Nivea

Only 10 more days left to head to the Nivea Touches New York exhibit on 19th Street. The exhibit is a tribute to the sense of touch where you're invited to touch all of the sculptures. Your tour ends in one of three free massage treatments and you part with complimentary samples.

The exhibit works in sustaining the Nivea brand and propelling its introduction of Smooth Sensation. Yet what really works is that the brand plays this whole thing very low key, which flows nicely with the casual nature of the brand. Staff cajoles you in, and encourages you to come back and you don't feel imposing when you take them up on their offer to come back every day for a massage.