This month AKQA will open the virtual doors of its newest office in Second Life. AKQA will use the location as a hub for recruiting, hosting 'AKQA Insight' seminars and collaborating with Second Life residents on creative projects.
We were skeptical with Joe Jaffe and Crayon on the topic of Second Life. But at least with Crayon there is some meat to play with. We know that a passion that exists there. It's no fun to engage a tug of war if no one bites back. This move by AKQA just leaves me wondering--Why?
"The Second Life community is full of early adopters, trend setters who are the first to embrace new ideas and that's the kind of people that we want to hire," said Ajaz Ahmed, Chairman at AKQA. "We will use our space to invite the Second Life community to join us when we host events like gaming nights, video nights and afternoon tea. We want to give it more of a relaxed clubhouse feel where everyone is welcome to hang out."
"With this virtual hub AKQA will have the opportunity to connect with digital talent all over the world," said Tom Bedecarre, Chief Executive Officer at AKQA. "Additionally, our 'AKQA Insight' seminars will serve as an open forum to share thoughts on brand building in our second lives."
You can't just jump in. You have to start by being these things--relaxed and welcoming--in your everyday world. Is AKQA holding open house nights in its urban offices where everyone is welcome to hang out? And if they did, would that bring the most talented through their doors? Maybe. Maybe not.
Another goal of AKQA's journey into Second Life will be to collaborate with artists, musicians, and content creators on creative projects with AKQA and its clients.