The Return of the Yuppie
It feels like 1984 all over again. Details magazine reports on the return of the Yuppie and the many new forms we see today. Some more in denial than others.
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January 02, 2007
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Categories
- Ad Industry People
- Advergaming
- African American Marketing
- Art
- Auto Industry
- Baby Boomers
- Books/Journals
- Brain Food
- Branded Entertainment
- Brands/Branding
- Buzz Marketing
- Campaigns
- Celebrity
- Cinema
- Consumer Electronics
- Corp. Sustainability
- Creative Process
- CRM/Channels
- Design/Designers
- Fashion/Apparel
- Film
- Financial/Banking
- Food/Beverage/CPG
- Gen X
- Gen Y
- Gender
- Health/Beauty
- Hispanic Marketing
- iMixes
- Journalism
- Luxury
- Mags/Publishing
- Merchandising
- Music Industry
- Natural Science
- New York City
- Op Ed
- Outdoor Advertising
- Parody/Humor
- Partnerships
- Politics
- Product Placement
- Research Studies/Methods
- Retail
- Retro Branding
- School/College
- sDNA Related
- Segmentation
- Silent Generation/GI Generation
- Social Networks/Mobs
- Sports Marketing
- Technology
- Toddler/Kids
- Toys
- Travel
- Trends
- TV
- Tweens
- Urban Marketing
- Video Games
- Wine/Liquor
- Wireless
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Books for Ad People
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Noah Kerner: Chasing Cool: Standing Out in Today's Cluttered Marketplace
Marc Gobe: Brandjam: Humanizing Brands Through Emotional Design.
Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Lawrence Lessig: Free Culture: The Nature and Future of Creativity
Movies for Ad People
- Craig Rispin, Part 02 of 03
- TV ACRES: Advertising, Marketing & PR Characters
- Will Success Spoil Rock Hunter? (1957)
- Suits (1999)
- The Pitch | ABC TV Documentary (1998)
- The Merchants of Cool | Frontline (2001)
- La Jetee (1962)
- Surplus: Terrorized Into Being Consumers (2003)
- How to Get Ahead in Advertising (1988)
- Minority Report (2002)
If the yuppies are back what happens to the Grups?
http://nymag.com/news/features/16529/
(April 06)
Posted by: Matt Haverkamp | January 06, 2007 at 11:26 AM