Brand Noise: Jay-Z Dresses Cherry Coke

February 07, 2007

Jay-Z Dresses Cherry Coke

Cherry Coke has joined forces with the design team from Rocawear, the trend-setting apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand.

On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.

Yawn! Different color. Same old can. When do we get passed the same old can? This ain't no redesign.

February 07, 2007 in Brands/Branding, Campaigns, Celebrity, Fashion/Apparel, Food/Beverage/CPG, Music Industry, New York City | Permalink

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