Fashionistas and paparazzi face catfights at dawn this week as supermodel Kate Moss's clothes collection hits the shelves of British retailer Topshop. Moss, who cut a 3 million pound deal with Topshop, is the latest celebrity hired by a retailer to help win an increasingly competitive battle for fashion-savvy mid-market shoppers.
The look she pulls together for herself - skinny jeans and waistcoats, floral mini dresses and sawn off denim shorts - continues to drive global fashion trends. "Kate Moss is a 'down-up' brand - this tatty girl who is completely unapproachable because of her beauty and wears totally approachable fashion," said Marian Salzman, trendspotter and executive vice president at advertising agency JWT. Read more