After four years of store closings, remerchandising and ownership
changes, the retail chain is spending more than $10 million to launch
an ambitious image campaign for the fall and holiday seasons.
The campaign, created by David Lipman and has several objectives: to shed L&T's lingering reputation as your grandmother's store; entice new shoppers, particularly a younger clientele, while preserving the existing base; to create some buzz in the fashion industry by signaling changes in the store, and to help L&T further its merchandise upgradings. Read more (WWD)
I just read about this on one of my fav. fashion blogs today...I am very excited to see how the rebranding turns out!! I think it will def. help them appeal to a wider audience, esp. my demographic - the millennials...I love the idea of them advertising in Vogue and Vanity Fair this fall...
Posted by: Material Girl | August 23, 2007 at 01:34 PM
I've never really thought of them as my "grandmother's store", but I think it's great they're making an effort to appeal to younger people. I've always enjoyed shopping there and they're one of my favorite stores!
Posted by: NeverHector | July 24, 2007 at 10:12 AM