Looks like we will get a chance to get a lot more of Steven Hill....NBC said it was ready to stop showing reruns of the episodes Fred Thompson appears in because of federal equal time regulations for presidential candidates. “Law & Order” is syndicated on TNT, which does not have to follow the equal time rules because cable systems do not use public airwaves. But, like NBC, TNT may remove Mr. Thompson’s episodes from its rerun schedule to avoid complaints. Cable networks did remove Mr. Schwarzenegger’s films during his 2003 campaign. read more (NY Times)
Nike is charging past the rest of the country's marketers in the interactive-TV race, launching the most ambitious push in that medium to date. The company said last week that the new "Quick Is Deadly" campaign for its Zoom training-shoe line would include more than 20 minutes of interactive content accessible to Dish Network subscribers with DVRs. read more (from AdAge)
Times have changed reaching that male demographic, it has become a more complex proposition as technology has
improved and the media landscape offers more choices. One way marketers can keep the demo hooked is to
literally "surround" young men with the message by using multiple media
channels and leaning on branded entertainment vehicles to drive their
points home. read more (from Adweek)
Hong Kong-based Golden Dragon Group is selling an electronic nicotine delivery device that looks and feels like smoking -- without the smell or the carcinogens. Known as Ruyan (meaning "like smoking"), the electronic cigarette is a $208 battery-powered atomizer. Working with an unnamed U.S. partner to get FDA approval, Golden Dragon expects to double current sales by the end of the year. (Business 2.0)
Some scenarioDNA press this weekend in the Los Angeles Times on Democrats branding via soccer in Las Vegas.
Sponsored by the Nevada Democratic Party and co-captained by Kihuen — a 27-year-old former standout youth player who once harbored professional ambitions — Los Democratas includes some of the top amateur soccer players in Las Vegas. The plan: to dominate the Azteca soccer league, the elite division of the city's 10,000-player Ligas Unidas.
"We want the community to hear the name of the party," said Andres Ramirez, the Democrats' state outreach director. "It's branding. We want to brand the party name."
Success on the field — and developing a reputation for fair and competitive play — could help bolster the party's image among Latino fans, said Marie Lena Tupot, research director for scenarioDNA Inc., a New York firm that specializes in branding.
"It's not whether they win or lose. The Democrats have more to prove in showing how they care about the sport and ultimately the community," she said. "It's an opportunity for them to take a leadership role. Sports are unpredictable. The Democrats need to demonstrate how they can ride its unpredictable nature."
Read more (LA Times - subscription req.)
Consumer attitudes toward counterfeit branded products haven’t been studied to a substantial degree. (There are only a few studies of which I’m aware, all done outside the United States.) The phenomenon has been studied in terms of intellectual property rights, generally to describe the problem and what remedies might be available to those whose rights are seen as being infringed upon. There have been many stories in the popular media, of course, but they’re usually “consumer alerts” informing people of the illegal nature of counterfeit and pirated goods, often connecting the trade in them to terrorism. These stories are often placed by PR flacks who maintain a constant drumbeat on behalf of intellectual property owners.
There are several ways to characterize consumers of counterfeit branded products. One is to think of them as victims, people who bought products represented as genuine that are actually fake. Another is to see them as dupes, people who attach value to a product simply because it has a distinctive mark that bears no “authentic” connection to the thing itself. (Although, it can be argued that brands of the legitimate variety perform the same function, distinguishing like products from one another, types of bottled water, for example, based on associations that have little or nothing to do with quality or function.) But consumers of counterfeit branded products can also be seen as communicators, people who demonstrate literacy in the meanings attached to certain symbols in the marketplace both of goods and ideas.
As a result of interviews and other research, I’ve come to term these consumers “rational-acting communicators”: they understand the status and other connotations of premium brands and make a conscious effort to consume counterfeits as a way of negotiating value, economically and socially.
A few years ago, an experimental music duo called FM3 toured Europe, playing a 40-minute set that the duo’s founder Christiaan Virant describes as “very reductionist, very minimalist, very sparse.”
Some of these compositions were later released on a CD by Staalplaat, a specialty label based in Amsterdam; it sold about a thousand copies…that same sparse music was released again — not on CD but in a little plastic box called the Buddha Machine. Two years later, sales are approaching 50,000 units and still going strong.
The $25 Buddha Machine is the size of a cigarette pack, with one button, an on-off dial and a rather tinny speaker. Inside is a chip containing nine digitally encoded music loops. The button allows the listener to switch from one to another, but that’s the extent of user control over the experience, leading some observers to refer to the thing as the anti-iPod.
In response to a trend of specialty tea consumption and to the success of its premium brand of teas launched last fall, Lipton is introducing three new flavors to its line of premium teas: Lipton Pyramid Tuscan Lemon, Lipton Pyramid Bedtime Story and Lipton Pyramid White Tea with Blueberry & Pomegranate.
Meantime, Miriam Novalle recently opened her latest T Salon in Chelsea Market, 75 Ninth Avenue (15th Street). This is Novalle’s first sustainable store from corn cups to friendly woods. She emphasizes this is only the beginning of her sustainable T Salons.
It has tea for sale, snacks developed by Allan Susser of Miami, and a machine that makes a frothy tea cappuccino at the touch of a button. By this week, patrons should be able to stay late and get some spiked tea at the location’s martini bar.
The Cospito brothers, launched Brooklynartproject.com in April, hoping to bring the Brooklyn arts community closer together. At press time, the Cospitos reported that their site already had 600 members.
The new art-centered social networking site, Brooklynartproject.com is a sophisticated — and free — site that allows artists to create profiles, upload images and videos of their work, create “project rooms” with other members and bounce ideas off peers in the far corners of the world.
Advertising only on Craigslist, the Project grew steadily thanks to word of mouth…A fall gallery exhibition showcasing members’ art in DUMBO is in the works. That local presence is integral to the long-term goal of world domination.
Image by Josh Heilaman.