Hong Kong-based Golden Dragon Group is selling an electronic nicotine delivery device that looks and feels like smoking -- without the smell or the carcinogens. Known as Ruyan (meaning
"like smoking"), the electronic cigarette is a $208 battery-powered
atomizer. Working with an unnamed U.S. partner to get FDA approval, Golden Dragon expects to double current sales by the end of the year. (Business 2.0)
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August 13, 2007
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Categories
- Ad Industry People
- Advergaming
- African American Marketing
- Art
- Auto Industry
- Baby Boomers
- Books/Journals
- Brain Food
- Branded Entertainment
- Brands/Branding
- Buzz Marketing
- Campaigns
- Celebrity
- Cinema
- Consumer Electronics
- Corp. Sustainability
- Creative Process
- CRM/Channels
- Design/Designers
- Fashion/Apparel
- Film
- Financial/Banking
- Food/Beverage/CPG
- Gen X
- Gen Y
- Gender
- Health/Beauty
- Hispanic Marketing
- iMixes
- Journalism
- Luxury
- Mags/Publishing
- Merchandising
- Music Industry
- Natural Science
- New York City
- Op Ed
- Outdoor Advertising
- Parody/Humor
- Partnerships
- Politics
- Product Placement
- Research Studies/Methods
- Retail
- Retro Branding
- School/College
- sDNA Related
- Segmentation
- Silent Generation/GI Generation
- Social Networks/Mobs
- Sports Marketing
- Technology
- Toddler/Kids
- Toys
- Travel
- Trends
- TV
- Tweens
- Urban Marketing
- Video Games
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Books for Ad People
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Noah Kerner: Chasing Cool: Standing Out in Today's Cluttered Marketplace
Marc Gobe: Brandjam: Humanizing Brands Through Emotional Design.
Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
Lawrence Lessig: Free Culture: The Nature and Future of Creativity
Movies for Ad People
- Craig Rispin, Part 02 of 03
- TV ACRES: Advertising, Marketing & PR Characters
- Will Success Spoil Rock Hunter? (1957)
- Suits (1999)
- The Pitch | ABC TV Documentary (1998)
- The Merchants of Cool | Frontline (2001)
- La Jetee (1962)
- Surplus: Terrorized Into Being Consumers (2003)
- How to Get Ahead in Advertising (1988)
- Minority Report (2002)
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