Brands influence on creativity

A study by Gavan Fitzsimmons, professor of marketing and psychology at Duke University and published int he April issue of the Journal of Consumer Research found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively. So what does it mean for marketers? The research purports to prove that brands can subliminally inspire or create certain kinds of feelings in consumers -- potentially valuable information for marketers.   Read more (Adage.com)