Embracing Eating Alone

The TV dinner has evolved - well at least in attitude.  I was kind of surprised to see the positioning on the latest launch by DiGiorno, "DiGiorno for One".  Microwave cooking has taken some time to get in touch with the lonely reality behind it.  Embracing it seems like a smart strategy.  Implied sharing is built into so much of other heat and eat food messaging.  How long has advertising lied to us pushing those frozen foods as still connected to some ideal picture of home.  Is this really what works?  Are people who eat alone expecting some reminder of a more social eating experience?