Big Tobacco is trying a new approach to keep America's dwindling 45 million smokers in the fold, reports AdAge.
The solution: snus (they are always curiously plural), a pinch of steam-cured tobacco nestled in a tiny tea-bag-like pouch. Snus don't need to be spit out like traditional fermented dipping tobacco; they simply remain under your upper lip until you've gotten your nicotine fix.
According to the American Cancer Society and the medical journal Lancet, if every smoker in America were to switch to snus, substantial reductions in heart disease and certain cancers would be evident in a decade's time...
This, on the heels of Amy Winehouse's emphysema diagnosis. The Sunday Mirror quoted Mitch Winehouse as saying that Amy has an irregular heartbeat, and has been warned that she will have to wear an oxygen mask unless she stops smoking drugs.