Activision casts brand for Wii gamers

It used to be build the title and then just shoot it to as many consoles as possible.  Game software is now branding to a specific console.   There will be more of this....as gaming takes on a far broader market and range of play. 

Activision unveiled a new consumer initiative last week to promote its Wii portfolio. According to the firm, the new effort -- which it is calling "Wee 1ST" -- will highlight games specifically developed for Nintendo's Wii platform. The branding will initially roll out with the titles Little League World Series 2008, Rapala Fishing Frenzy, and Dancing with the Stars: Get Your Dance On. Activision said the new branding effort will include national television and print advertising, staring this fall.