Belfast City Council is today unveiling a new brand identity for
Belfast, the result of the biggest branding consultation exercise ever
undertaken for the city. The new brand is spearheaded by a heart-shaped B logo, accompanied by
messages including the word 'be' — such as 'be welcome', 'be part of it',
and 'be vibrant'. Its aim is to help market Belfast to international
visitors and potential investors, promoting the city as an exciting, vibrant
and welcoming place.
Lord Mayor Councillor Tom Hartley said "We shouldn't forget our past as it is important in determining who we are. But this is about here and now and it is about the future, and what a future we can have if we pull together."
The new brand has been created following a year-long international re-branding research programme carried out by brand strategy and creative consultancy Lloyd Northover.
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