Discovery Network's Planet Green figures that viewers will swallow their environmental medicine only if it comes coated in a bright, sugary syrup.
- On “Emeril Green”: The diet lentil salad Emeril Lagasse prepared for a woman trying to maintain her 130-pound weight loss came topped with a fried egg. Layering organic tomato, lettuce and avocado on a hamburger — on a brioche bun — for a picky teenager, Mr. Lagasse, the Louisiana-trained chef, implored her to let him add mayonnaise. “How about just a little bit?” he urged. “Because it’s homemade.”
- On “Hollywood Green”: A recent segment celebrated a tanning salon with solar-powered tanning beds. The show reported glowingly on the establishment’s bamboo walls and air purifiers but didn’t point out that the solar-powered tanning beds still rely on carcinogenic UV rays to darken customers’ skin.
- On “Wasted!”: A family living in a vast McMansion (a 9,000-square-foot living room) with five cars was asked to cut back on everything from gasoline (its consumption comes to about 218 gallons of crude oil a week) to paper towels and lighting. After three weeks even modest stinting helped, though the lady of the house drew the line at replacing flame-shaped light bulbs in her chandeliers with boxier energy-efficient ones. “They’re absolutely hideous,” she explained.
At least they're honest. With multi facets of green consumers today, you can't make all extremes happy--so why fault Planet Green for "narrowing their focus?" Better a little green gets through to these consumers than none at all. And the backlash provides fodder for other content.
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