Sony is banking on the inauspiciously named star of its new video game, "LittleBigPlanet," to boost sales of its PlayStation 3 console this fall -- and the homemade-looking Sackboy just might pull it off.
Sony also plans to create about 1,000 "LittleBig billboards" -- about the size of a small yard sign -- to stick in the ground in and around San Francisco, Los Angeles and New York. Unlike typical cardboard yard signs, however, the minibillboards will feature working lights and ladders and other high-end art and design. The idea came from the game's agency, Deutsch. While the size of the boards almost ensures that at least a few will be stolen, that's OK with Sony. A spokeswoman said some pilfered signs posted on eBay may even add to the hype.
A man-sized Sackboy made a public appearance in Japan.
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