Brand Noise: Mountain Dew Vehicle Repurposed for Nike?

August 06, 2008

Mountain Dew Vehicle Repurposed for Nike?

Hub Strategy's first assignment for the Nike 6.0 Extreme Sports Group led to the creation of an action-sports urban assault vehicle -- actually a converted 1959 amphibious tank-like truck -- initially tricked out by the agency for the Mountain Dew's Action Sports Tour.

What's up with that? A repurposed vehicle?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c411d53ef00e553d0e9958833

Listed below are links to weblogs that reference Mountain Dew Vehicle Repurposed for Nike?:

» Ypulse Essentials: MySpace Debates, 'The Secret World of Sam King,' Learn Guitar from Ypulse
MySpace star Kate Voegele (is being sponsored by the University of Phoenix for her first tour....she is also attending the University of Phoenix while on tour. Plus MySpace is the official web partner of The Commission on Presidential Debates and... [Read More]

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.