Obama: A Study in Brand Management

Obama's brand management, unprecedented in presidential politics, shows pitch-perfect understanding of the keys to appealing to the youngest voters.

Perhaps inevitably, among the first apps introduced for Apple's new iPhone -- the latest success from another millennial mass marketer -- was an Obama "Countdown to Change" calendar that ticks off the seconds until Election Day.

Obama sticks very well to his script...And that hasn't gone unnoticed in most quarters. Wrote Newsweek's Andrew Romano, "Obama is the first presidential candidate to be marketed like a high-end consumer brand." His rising-sun logo echoes the one-world iconography of Pepsi, AT&T and Apple. Read more.

(Photo: Obama in MO.)

Comments

[MHB]

my fave is the news that Obama will announce his VP choice via text message....