On the West Coast, Fresh & Easy Neighborhood Market has introduced a new line of ready-to-eat products that can be mixed and matched to create over 200 meal ideas. The line includes 30 different varieties of fresh pastas, sauces, meat and vegetarian dishes, and sides which pair to create meals for two for about $10. All Fresh & Easy products contain no added trans fats, no artificial flavors and colors and only use preservatives when absolutely necessary. At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers national brands and household items at everyday low prices. (Photo: Oakmonster.)
Next week, a publication titled “6” will be mailed to 100,000 American households averaging a net worth of $25 million. There are no subscriber cards. The list is qualified internally. Publisher McMurry says it took nearly two years to develop the list which separates real wealth from aspirational.
In tandem with a website at experience6.com, “6” showcases six luxury experiences that can be bought at above five-digit prices.
Initial ad commitments include Hermes, Jaguar, David Yurman, Net Jets, Corum, Pal Zileri USA, Davidoff, La Prairie, Girard-Perregaux, Carl F. Bucherer, Viking and Ulysee Nardin.
Interestingly, if you go to the website you can submit your name and email to be considered for invitations to exclusive 6 events. Playing both sides is not authentic. Either lock down and focus. Or bring on the aspirationals.
When all else is failing, it beckons the need to gain control wherever you can. We're seeing it across the board. One way they're seizing the opportunity is by counting calories. It's do-able.
"For the last few decades, the most popular diets were complex formulas that promised abundant eating with just the right combinations of fat, protein and carbohydrates. Now those regimens are starting to look like exotic mortgages and other risky financing instruments. And just like a reliable savings account, good old calorie counting is coming back into fashion...New Yorkers got a harsh dose of calorie reality this summer when restaurants with 15 or more outlets were forced to post the calorie content of food next to the price."
Lest we forget that lines of sight vary from person to person, consider two perspectives on this year's Sarah Palin Halloween costume. The context for costume is evolving as room is made for simultaneous reverence and satire.
(Photo: Rubies Costume Company has sold more than 15,000 units of its latex Sarah Palin mask since start of production in late September, and it can barely keep up with requests. In past years, election-related masks were a good indicator of who was slated to win the presidency, but this year it’s “confusing”: Obama is outselling McCain, but the Palin mask is clearly blowing them both out of the water.)
Recently, Wired’s Noah Shachtman first blogged that the Army’s 304th Military Intelligence Battalion report details three Twitter scenarios:
A ZD Blogger put it this way: "Twitter is just communication. If it didn’t exist, terrorists would use plain SMS. Or whatever. In a perfectly secure world, there would be no communication."
From our perspective, the key is to understand the power behind the networking and its underpinnings...Twitter today, something new tomorrow. That holds true for military ops, as well as any other brands. The future is filled with opportunities for grassroots movements to gain global reach--which should be a good thing, but there's always another side. It's a study in behavior. You can build stop gaps in, but human nature is to work around it. The issue poses a deeper mindset issue.
Considering the cacophony of late from recession to politics to terror, much like any brand we all need a little white space to gain perspective. A certain barometer of the times, NYC's Village Halloween Parade couldn't have a better-timed theme: Ghost. How's that for back to basics?
"A white cotton sheet with two holes for eyes floats before you. It is the first and the simplest of masks. The sheet defines an absence, or rather an invisible presence, made perceptible only by its earthly veil.
"Beneath the veil lies the sum of our hopes, fears, and memories..."
From now until Election Day, an artist in Brooklyn is calling on peers to simply circle round public objects (manhole covers, storm drains, pipe caps, etc.) making them into large Os, and then chalking the letters 'bama' to the immediate right of the object in the street or sidewalk, so that it looks like [ROUND OBJECT]bama. The point? Get people to think "OBAMA!" whenever they see an O-shaped object in public.
(Photo: O for Obama in NYC.)
From this weekend the British institution that is the 'Speaking Clock' will change. The British Telecom Speaking Clock will be spoken by...Tinker Bell.
Yep. That would be the same Tinker Bell no child or adult has ever heard talk before. Wasn't her lack of audibility the essence of Tinker Bell? It's not as if she didn't have a "voice." Now, with a new Disney DVD, she might as well be out of High School Musical...so sad.
Last week a semiannual survey of 7,000 15- to 18-year-olds by Piper Jaffray, an investment bank and research firm, showed that annual discretionary spending by teenagers, whose money comes from allowance, gifts and part-time jobs, had dropped 27 percent to $2,600, from its spring 2006 peak of $3,560.
Interestingly, the survey showed that the amount teenagers allocated for clothes had increased 1 percent, but that they were patronizing stores with lower-priced labels.
So where’s the money coming from? Parental negotiations. As parents drop housecleaning and lawn services, they are asking their teenagers to pitch in, for pay.
This is classic back-to-basics. How much more fundamental does it have to get than: "This is your house too!"
Read the whole article.
Photo: Beanbags in Wal-mart.