Repercussions of a Sheltered Generation Await

This, from AdAge on PepsiCo's post-BBDO Generation Optimistic campaign:

"It feels like bullshit to me," said Ray Graj, principal at Graj & Gustavsen. "It's like putting your head in the sand. People are scared about their jobs; they're getting reduced bonuses. It feels contrived to go down that path, regardless of what market surveys they're reading."

Mr. Graj went on to say that, while there certainly is some optimism around the upcoming inauguration of Mr. Obama, it will be short lived. "What we're facing is a real deep bad thing, and that's settling in slowly," he said. "[People] are confronting the reality of the situation."

Couldn't have put it better myself. We're at the tip of the iceberg, guys. And the kids are always the last we let know.

Read the whole AdAge story.