According to Brand Week, Radio Shack recently launched a creative review. Going forward, we envision Radio Shack taking it old school. A place powered by electronic modders. Sort of Apple's Genius Bar meets Best Buy Geek Squad meets Circuit Benders. Then best them all with the likes of the smart girls at TekServe--a new Radio Shack should be gender neutral. Wikipedia reports the company was started as Radio Shack in 1921 by two brothers who wanted to provide equipment for the cutting-edge field of amateur, or ham, radio. Curious to see who gets to be the chosen one after the review process ends in March. Will incumbent Arnold hold on?
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January 09, 2009
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I agree with Mark. Cellular stores and the like are a dime a dozen. Radio Shack used to be an interesting place with knowledgeable staff. They need to get back to that. Focus on the cutting edge in everything as well and the experimenter - find a nich market and go for it.
Posted by: radioflyer | April 16, 2009 at 07:39 PM
I remember reading that Radio Shack was trying to be gender neutral with their LAST big marketing push. In their attempt to attract more people to their stores, it seems like they've lost brand direction by featuring mainstream phone plans, TV's, etc. There are enough of those stores out there w/ that stuff. I like your idea of appealing to hip, TECHIE girls. I mean, c'mon -- it's Radio Shack!
Posted by: mark.sullivan | January 09, 2009 at 12:51 PM
I remember reading that Radio Shack was trying to be gender neutral with their LAST big marketing push. In their attempt to attract more people to their stores, it seems like they've lost brand direction by featuring mainstream phone plans, TV's, etc. There are enough of those stores out there w/ that stuff. I like your idea of appealing to hip, TECHIE girls. I mean, c'mon -- it's Radio Shack!
Posted by: mark.sullivan | January 09, 2009 at 12:42 PM