Brand Noise

Market Research For The Mobile World: Expressive Research (via PSFK)

I'd like to thank Paloma Vazquez for this wonderful summary and analysis of a recent presentation I gave at the Market Research in the Mobile World conference.

Our attention was recently caught by a presentation... proposing a ‘New Era of Expressive Research’ as a strategy for addressing the changing needs of a mobile world. Essentially, the presentation covered how, when and why we access data and content now that mobile is experiencing a shift, with data moves from living ‘in’ any single device (be it your mobile phone, your laptop or your tablet) to living in the cloud. The increasing mobility of content, coupled with data and content’s evolving role in our lives and culture requires a different approach in how ‘mobile’ is evaluated in market research.

via PSFK: http://www.psfk.com/2011/07/market-research-for-the-mobile-world-expressive-research.html#ixzz1Sl04BsWa

Research Advice from a Caterpillar

‘Who are YOU?’ said the Caterpillar.

This was not an encouraging opening for a conversation. Alice replied, rather shyly, `I–I hardly know, sir, just at present– at least I know who I WAS when I got up this morning, but I think I must have been changed several times since then.’  –Alice’s Adventures in Wonderland, Lewis Carroll, (1865)

And so goes the standard market research conversation today. Brands, much like the Caterpillar, respond by asking again. `Who are YOU?’ And each time, a cynical consumer is further shaped.  Read article

 

The New Era of Expressive Research

The New Era of Expressive Research

View more presentations from Tim Stock