Thank you Sam Joseph for pointing this one out. This is a perfect way of framing the opportunity in education. We touched upon this in a deck we did earlier this year called BETAcation, a proposal for an education API. What gets me excited when I see this is the way in which public organizations could be brought in to frame how this interaction works with real living and breathing projects... and yet to be imagined projects. We can incite youth with a sense that their interaction with real life can be channeled to new concepts and story lines for the worlds they live in. Amazing opportunities here. Let's see it as more than a passive game layer - but rather an API that opens the dialog up to those kids sitting in the back of cars (and using mobile devices) around the country. This is next economy education.