Our latest piece in the Black Report on the state of luxury in China and what it means to the evolving aspects of aspiration and identity.
As the world wonders where the American Dream has disappeared to, China has begun to wonder what its own dream might look like. The speed and size of economic development going on in China has never happened before so there is good reason to imagine the potential. The fast rising wealth is causing a flood of iconic Western brands to consistently move into the region: Marc Jacobs, Vera Wang, Hugo Boss, to name a few.
But is that what the world expects the Chinese Dream to look like? A simple shift of high-ticket finery from West to East? Read the full article in the current issue of The Black Report