According to Brooklyn Borough president Marty Markowitz, The High School for Innovation in Advertising and Media is slated to open in September 2008, and will occupy a building on the Canarsie High School campus.
The DOE plans to enroll about 108 ninth graders to start and in each of the next three years, which means that within four years, the school's total enrollment will reach 425-450, according to a DOE representative.
"The buying power of African-Americans is expected to exceed a trillion -- yes, trillion -- dollars over the next several years, yet they represent less than five percent of the advertising industry workforce," Markowitz said today, in a statement. "This school will go a long way in preparing our very talented and creative communities of color for exciting and very lucrative careers in advertising and marketing."
Expectations of trained kids are so high. When these kids get out of school, we better be ready. By the time they reach their first jobs, they’ve already spent years creating ads, or so that's their story. What we need them to do in the workforce makes them take a few steps back to everyone’s chagrin. And then no one is happy. Their well-roundedness will be critical. It’s no good if the ad community does not get involved. If we want their first out-of-school thoughts to be “Who do I want to learn from?” We best step up to the plate.
(Photo: Mammoth Advertising.)