Next week, a publication titled “6” will be mailed to 100,000 American households averaging a net worth of $25 million. There are no subscriber cards. The list is qualified internally. Publisher McMurry says it took nearly two years to develop the list which separates real wealth from aspirational.
In tandem with a website at experience6.com, “6” showcases six luxury experiences that can be bought at above five-digit prices.
Initial ad commitments include Hermes, Jaguar, David Yurman, Net Jets, Corum, Pal Zileri USA, Davidoff, La Prairie, Girard-Perregaux, Carl F. Bucherer, Viking and Ulysee Nardin.
Interestingly, if you go to the website you can submit your name and email to be considered for invitations to exclusive 6 events. Playing both sides is not authentic. Either lock down and focus. Or bring on the aspirationals.
When all else is failing, it beckons the need to gain control wherever you can. We're seeing it across the board. One way they're seizing the opportunity is by counting calories. It's do-able.
"For the last few decades, the most popular diets were complex formulas that promised abundant eating with just the right combinations of fat, protein and carbohydrates. Now those regimens are starting to look like exotic mortgages and other risky financing instruments. And just like a reliable savings account, good old calorie counting is coming back into fashion...New Yorkers got a harsh dose of calorie reality this summer when restaurants with 15 or more outlets were forced to post the calorie content of food next to the price."
"We have asked the Republican campaign publicly not to use our music. We hope our wishes will be honored," the group said in a statement that said they "condemn" the use of the song at the Republican convention.
Sometimes new inventions hit home just a little too hard.
MIT graduate student Erez Lieberman is working on an "iShoe" which uses technology developed by NASA to create an insole that could help elderly people keep their balance and prevent falls. The iShoe insole would measure and analyze the pressure distribution of the patient's foot and report back to their doctor.
Now which shoe to partner with is the question? Which brand of sneakers do seniors prefer? After my own mother took a major fall cracking her orbital, her doctor recommended Reebok's but Reebok's just didn't jive with her sense of style. These days, she's sporting Crocs and Land's End footwear just like other grandmas who want to be chic and comfortable. Wii Fit, anyone?
Neither the National Assn. of Realtors nor the California Assn. of Realtors is tracking "compound" type of housing, per se, but innumerable compounds can be found sprinkled throughout Southland neighborhoods. They are created by owners with large lots where zoning permits such housing and by buyers purchasing multiple adjacent properties.
Regina Petterson, a psychologist with Specialty Depression and Anxiety in Los Angeles, thinks that the interest among some in housing such as compounds reflects their desire to recapture the same sort of social change they witnessed or were a part of in the 1960s. "The difference is that it's more structured and less about experimentation."
Living together in a compound, she added, can not only increase the time a family spends together but also enhance the traditional nuclear family. For some buyers, a compound is one way to get some help paying the mortgage.
Nationally, "multigenerational" households represent just a fraction of the population. According to the 2000 Census, 4 percent of all U.S. households have three or more generations under one roof.
But in some parts of the country, these living arrangements seem to be growing in popularity. Twenty-somethings are taking their time moving out of the house, and young families are turning to their parents to help out with children.
George Carlin cemented his reputation in 1972 with "Seven Words You Can Never Say on Television". His ode to curses led to a landmark Supreme Court ruling. Despite that 1978 ruling, the Federal Communications Commission doesn't have a list of words it considers profane. In its consumer fact sheet, the FCC defines profanity as "including language so grossly offensive to members of the public who actually hear it as to amount to a nuisance." But are those seven not-fit-for print or broadcast expletives still offensive?
What a cool job it would be to compile and edit such a list! Imagine the street cred...
The cover article from this Sunday's NY Times magazine got me thinking again about how talk show brands like Martha, Oprah, Ellen and now Tyra act as beacons or lenses that show us where the cultural zeitgeist is going.
"Like her hero Martha Stewart, Banks wants, most of all, for her name to immediately suggest a distinct point of view. Her brand, like her trademark “tough but still smiling” smile, is consistent in all her shows: serious about the frivolous; empathetic and empowering; and always, always aimed at young women, across all races. It’s girly TV with a punch." read the article
In so many ways the cultural zeitgeist has changed from the days that spawned the brands of Martha & Oprah. The story was trade-up. A code inherent to Boomer maturation. Improve your home, improve your dinner, improve your place in life. The story now is trade down/downsize, deflate and make more human. What could be more symbolic than a supermodel popping her own pimples on national TV. Her mission follows in the spirit of "Real Beauty" seen in campaigns like Dove and Nike and "HI-Lo Synergy" seen in retail such as Target and H&M. In many ways Ellen Degeneres shares this same code. A role that feels a responsibility to making things more toned down, more casual. Getting political candidates to boogie before sitting down to talk. This is not Martha or Oprah. It represents a cultural shift of generational dominance. we are transitioning from a Boomer/Gen X media world to a Gen X/Gen Y world.