At this year's New York Fashion Week, Elle Macpherson Intimates has a digital installation at 1035 6th Avenue. The installation is activated by human movement, allowing a peep of intimate female portraits. Dressed in Elle Macpherson Intimates, each woman shows off a special quirky skill to a private audience.
Check out the demo video.
"Self Portraits" is the reinvention of the "Intimate Stories" 2005 campaign which captured photographically the idea that everyone has a precious and personal story. The concept, refreshed for 2007 and directed by Gary Freedman of Sydney based creative collective Glue Society, was shot in New York by Australian photographer Max Doyle.
Meanwhile, in London, M-A-C has partnered with BoomBox founder Richard Mortimer to produce a photographic montage due to launch in limited quantity at London Fashion Week.
To celebrate the launch of this BoomBox book, a fleet of 20 M-A-C BoomBox livery black cabs will be circulating London Fashion Week ferrying the international style media to and from shows and hanging at all the best parties.
In case you’re not hip enough to know…BoomBox is a roving London-based dance party that started in June 2006 at the Hoxton Square Bar and Kitchen.
Read more.
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