According to Brand Week, Radio Shack recently launched a creative review. Going forward, we envision Radio Shack taking it old school. A place powered by electronic modders. Sort of Apple's Genius Bar meets Best Buy Geek Squad meets Circuit Benders. Then best them all with the likes of the smart girls at TekServe--a new Radio Shack should be gender neutral. Wikipedia reports the company was started as Radio Shack in 1921 by two brothers who wanted to provide equipment for the cutting-edge field of amateur, or ham, radio. Curious to see who gets to be the chosen one after the review process ends in March. Will incumbent Arnold hold on?
Hyundai's new "Assurance Program" allows new-vehicle buyers or those who lease to return their cars for up to a year after purchase if they lose their income due to a job loss. Here's the official policy: Hyundai Assurance.
Not so sure exactly how I feel about that one. One, if you lose your job...you'll desperately need that car to get back in the saddle again and start interviewing. Two, how high is the threshold of pain that you must muster to actually bring the car back. And how do you explain that to your friends? "I'm so down and out, I had to turn my Hyundai in..." In an era where social credibility among peers can make or break a person, this sounds like lip service. Now, if Hyundai wants to put its money where its mouth is, how about: If you lose your job, they suspend your payments until you land a new position...or some pre-determined amount of time.
You keep your car, your pride and you just might get that slim next job.
Hmmm...kind of reminds me of another insurance policy. Last year, when we bought our daughter an electronic panda, Sharper Image told us we could trade it in whenever we wanted as long as we purchased a Replacement Guarantee. Our thought was that within six months (or hopefully before the company started bankrupty proceedings), the kid would tire of the Panda and much prefer a kneading massage cushion...yeah right...we still have the panda. He gets played with just enough to warrant him staying in our home. I suspect we'd hold on to a Hyundai too as long as he was worth his driving weight.
This, from AdAge on PepsiCo's post-BBDO Generation Optimistic campaign:
"It feels like bullshit to me," said Ray Graj, principal at Graj & Gustavsen. "It's like putting your head in the sand. People are scared about their jobs; they're getting reduced bonuses. It feels contrived to go down that path, regardless of what market surveys they're reading."
Mr. Graj went on to say that, while there certainly is some optimism around the upcoming inauguration of Mr. Obama, it will be short lived. "What we're facing is a real deep bad thing, and that's settling in slowly," he said. "[People] are confronting the reality of the situation."
Couldn't have put it better myself. We're at the tip of the iceberg, guys. And the kids are always the last we let know.
Read the whole AdAge story.
When all else is failing, it beckons the need to gain control wherever you can. We're seeing it across the board. One way they're seizing the opportunity is by counting calories. It's do-able.
"For the last few decades, the most popular diets were complex formulas that promised abundant eating with just the right combinations of fat, protein and carbohydrates. Now those regimens are starting to look like exotic mortgages and other risky financing instruments. And just like a reliable savings account, good old calorie counting is coming back into fashion...New Yorkers got a harsh dose of calorie reality this summer when restaurants with 15 or more outlets were forced to post the calorie content of food next to the price."
Lest we forget that lines of sight vary from person to person, consider two perspectives on this year's Sarah Palin Halloween costume. The context for costume is evolving as room is made for simultaneous reverence and satire.
(Photo: Rubies Costume Company has sold more than 15,000 units of its latex Sarah Palin mask since start of production in late September, and it can barely keep up with requests. In past years, election-related masks were a good indicator of who was slated to win the presidency, but this year it’s “confusing”: Obama is outselling McCain, but the Palin mask is clearly blowing them both out of the water.)
From this weekend the British institution that is the 'Speaking Clock' will change. The British Telecom Speaking Clock will be spoken by...Tinker Bell.
Yep. That would be the same Tinker Bell no child or adult has ever heard talk before. Wasn't her lack of audibility the essence of Tinker Bell? It's not as if she didn't have a "voice." Now, with a new Disney DVD, she might as well be out of High School Musical...so sad.
"We have asked the Republican campaign publicly not to use our music. We hope our wishes will be honored," the group said in a statement that said they "condemn" the use of the song at the Republican convention.