The US Air Force is partnering with Microsoft to promote the Xbox LIVE "Horror Meets Comedy" original short film series premiering this November 19th. The series features eight well-known horror directors who will bring their comedic visions to life. Directors include James Wan & Leigh Whannell creators of the "Saw" franchise, James Gunn ("Slither", "Dawn of the Dead") Andrew Douglas ("The Amityville Horror"), David Slade ("30 Days of Night") and Lucky McKee ("May").
Air Force will create custom intro billboards that will run with each pilot and interactive media placements that will live across the Xbox LIVE online entertainment network and the Xbox.com website. Users can click on these custom units and engage directly with the Air Force Brand Destination which offers users the opportunity to learn more about the Air Force through video downloads, gamer pictures and theme packages.
Seems to me there’s a bigger picture to explore…
George Carlin cemented his reputation in 1972 with "Seven Words You Can Never Say on Television". His ode to curses led to a landmark Supreme Court ruling. Despite that 1978 ruling, the Federal Communications Commission doesn't have a list of words it considers profane. In its consumer fact sheet, the FCC defines profanity as "including language so grossly offensive to members of the public who actually hear it as to amount to a nuisance." But are those seven not-fit-for print or broadcast expletives still offensive?
What a cool job it would be to compile and edit such a list! Imagine the street cred...
"Of course, black is like a mask," says [Christian] Lacroix, who calls this shift in sensibility a new minimalism. "The new pureness of lines centered on cut rather than decoration, the laser geometry of shapes and silhouettes are all maybe signs of a graphic protection linked unconsciously to recession, just like at the end of the '80s." Like Lacroix, Ghesquière was channeling a more austere sensibility in his Balenciaga collection, which, he said, was inspired by film noir, specifically the actress Simone Signoret's hard-edged look in the 1955 movie Les Diaboliques.
But there is a method to their madness — “We try to play songs that not only appeal to the blue-hairs in the crowd, but also to our students,” said Jim Hudson, director of athletic bands at Arizona State.
Updating the songbook is an annual tug-of-war. Most bands hold year-end votes for band members. At U.C.L.A., the bottom five songs are dropped. Five new ones are added.
Most pep-band arrangements, designed for timeouts, range from 100 seconds to 2 minutes. Raps, with their repetitive hooks, are increasingly used for 30-second timeouts.
Choosing the right mix has legal complexities, too. Music is copyrighted, so bands typically cannot simply choose a song and start playing it — although many do.
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Early reports on the ill health of the kids upfront have been greatly exaggerated, according to network ad sales executives, who hope to swap out Chicken Little projections of a flat to down market in favor of a more blustery Foghorn Leghorn outlook.
"Synergies between TV and digital are very strong," says Brad Davis, vp, ad sales for Disney Online. "The buyer culture is really starting to change from a planning perspective. And at the client level, most decisions are now being made from a 360-degree standpoint."
Like Disney Channel, Nickelodeon has aggressively gone after clients looking to reach parents who watch along with their kids. Since 2006, when Nick did some $50 million in nonendemic business, categories like insurance, automotive, travel, financial services, consumer electronics and wireless have become a sizable part of the network's business model. Who knew?
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