Brand Noise

Choice Isn't Necessarily All That

A few years ago, an experimental music duo called FM3 toured Europe, playing a 40-minute set that the duo’s founder Christiaan Virant describes as “very reductionist, very minimalist, very sparse.”

Some of these compositions were later released on a CD by Staalplaat, a specialty label based in Amsterdam; it sold about a thousand copies…that same sparse music was released again — not on CD but in a little plastic box called the Buddha Machine. Two years later, sales are approaching 50,000 units and still going strong.

The $25 Buddha Machine is the size of a cigarette pack, with one button, an on-off dial and a rather tinny speaker. Inside is a chip containing nine digitally encoded music loops. The button allows the listener to switch from one to another, but that’s the extent of user control over the experience, leading some observers to refer to the thing as the anti-iPod.

Read more.

Ad Inspiration IV

Some songs that have been known to pop into my head during pitch meetings.

Ad Inspiration IV

Ad Inspiration III (iMix)

Ad Inspiration II

Ad Inspiration I

Here is an iMix of some of what we are listening to at the scenarioDNA to get the creative juices flowing.  A couple of the tunes would make great campaign songs.   Snow Patrol's "Run" would make a great theme for a wireless ad.  Check it out