Really excited to receive a wonderful invitation from Ben Page at Ipsos-Mori in London to come and talk at Ipsos Academy on May 25th. Packing in some ideas and cases on how we can leverage culture and technology in effective unison.
The ultimate objective of Semiofest is to raise the profile of the semiotic enterprise and to “grow” semiotics as an insight tool to full potential – in terms of methodology, merits and usefulness to clients.
I will be giving a keynote talk at Semiofest 2012 titled "Unlocking The Meaning Economy: semiotics in the era of networks" on Saturday May 26th at 11am at Westbourne Studios in London.
Define entrepreneurship. Its meaning seems to have clouded through the years. Is it a skill? A state of being? A cult? We’re seeing “entrepreneurship” taught in universities, used in contests for student entrepreneurs, even MTV was recently recruiting for a pilot based on Young Entrepreneurs.
Yet, entrepreneurship is not a culture unto itself. French economist Jean-Baptiste Say, coined the word as “one who undertakes an enterprise, especially a contractor, acting as intermediary between capital and labour.” In 1983, Howard Stevenson evolved the definition to “Entrepreneurship is the process by which individuals pursue opportunities without regard to the resources they currently control.”
Either way, entrepreneurship is inherently linked to risk, but then who is the enterpreneur in a start-up, the person with the idea or the person who funds the idea? It depends on who is taking the real risk. We’ve lost touch with the aspect of risk. It’s not enough to simply have an idea or be creative.
The CultureIntelligence apps provide a multidimensional view as a three-part Java series that read and visualize cultural data across social media, as well as independent corpuses.
Migrations is a 2D matrix that tracks the migration of cultures over time.
Dimensions is a 3D graph that explores the varied meaning of words based on cultural context.
Signals organizes shared imagery according to modes of expression.
Each app reflects a facet of what real thought processes actually look like in the development of meaningful ideas and connections.
scenarioDNA collaborated with Amherst, MA-based Texifter using DiscoverText on the data analytics and Waltham, MA-based Advanced Visual Systems (AVS) using OpenViz software for the data visualization.
Applying cultural intelligence allows innovators to understand how meaning is changing, especially in regard to unique aspects of trust, authenticity and progress. It allows for better understanding of how certain features are being recast or modified or for engineering how an unexpected ingredient might come into play. And it lets us prospect the stories waiting to be told and know how technology can best be used to help people. Read the full press release