Recently, Wired’s Noah Shachtman first blogged that the Army’s 304th Military Intelligence Battalion report details three Twitter scenarios:
A ZD Blogger put it this way: "Twitter is just communication. If it didn’t exist, terrorists would use plain SMS. Or whatever. In a perfectly secure world, there would be no communication."
From our perspective, the key is to understand the power behind the networking and its underpinnings...Twitter today, something new tomorrow. That holds true for military ops, as well as any other brands. The future is filled with opportunities for grassroots movements to gain global reach--which should be a good thing, but there's always another side. It's a study in behavior. You can build stop gaps in, but human nature is to work around it. The issue poses a deeper mindset issue.
At an experimental Web site, Many Eyes, (www.many-eyes.com), users can upload the data they want to visualize, then try sophisticated tools to generate interactive displays.
“The great fun of information visualization,” said Ben Shneiderman, a professor in the computer science department at the University of Maryland, College Park, “is that it gives you answers to questions you didn’t know you had.”
Read the whole story.
Facebook took a step toward standardizing the wild world of Web metrics by switching its engagement rating for applications from reporting daily usage to measuring monthly active users...The goal is to help developers focus on "longer-term engagement" and show them "the number of users who visit [their] application over a longer time frame than just one day."
(Photo: Me and my 542 bestest friends.)
Nielsen shows that entertainment-themed websites are the most popular with mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets. This stands in stark contrast with the more mature American and European markets, where information and news draw the most mobile Internet browsers.
I wanted to share our announcement about our upgraded suite of mDive mobile research tools. We are very excited about the ways we are integrating these into our planning work. Drop us a line if you have any questions. You can learn more about the tools on our site at http://www.scenariodna.com.
New York, NY (July 7, 2008). No time like now has demonstrated a need for change in the research tools that we rely upon. Successful brands thrive on the nuances leveraged by pockets of influence, rather than the momentum formerly only gained by mass market appeal. Instead, today’s newly influential groups of consumers follow their passions in unique ways rather than what’s expected of them.
To understand them means to find the drivers that underlay their passions, and to be wherever they are. “To that end, when we looked for a technology partner it was critical to find one that was ready to ebb and flow with consumers as readily as we were,” says Tim Stock, managing director, scenarioDNA. “We found that expertise and flexibility in Neighborhood America.”
To define the ideal consumer narrative and see where a brand can authentically cast itself (or not) requires new immersive research techniques that underscore consumer mobility. The fact is, the mobile phone has become the most immediate and personal way to connect with consumers, no matter where they roam. Mobile communication, used alone or in conjunction with an online social network, can stimulate a deep connection to a consumer’s world.
The mDive suite of tools conceived by scenarioDNA and powered by Neighborhood America allows for that immersion, helping clients zero in on social networking and communication issues. “Without question looking at behavioral patterns now establishes a strategic foundation for the future,” adds Stock. The mDive suite of services includes:
1. mDive™ Mobile Panel - custom panels engaged weekly or semi-weekly via mobile surveying
2. mDive™ Bluetooth - invites panel participation via strategic Bluetooth locations
3. mDive Trends™ - custom or omnibus panels covering Green, Luxury and Entertainment
4. mDive Generations™ - custom or omnibus panels covering Boomers, Gen X and Gen Y
5. mDive PushToPoll™ - an add-on cellphone widget for panel members of ongoing studies
(from the New Yorker) Currently, the Department of Defense is testing Virtual Iraq—one of three virtual-reality programs it has funded for P.T.S.D. treatment, and the only one aimed at “ground pounders” in six locations, including the Naval Medical Center San Diego, Walter Reed Army Medical Center, in Washington, D.C., and Weill Cornell Medical College, in New York. According to a recent study by the RAND Corporation, nearly twenty per cent of Iraq and Afghanistan war veterans are suffering from P.T.S.D. or major depression. Almost half won’t seek treatment. If virtual-reality exposure therapy proves to be clinically validated—only preliminary results are available so far—it may be more than another tool in the therapists’ kit; it may encourage those in need to seek help. Video Read full article