So I start thinking about how Walmart needs to be doing more during this boost from the current "price-sensitive" economic conditions - and they go and get jiggy with their logo. The new logo launches this Fall. Wondering if the new look promises more new looks and surprises to come.
(from Creativity) This week, we offer up a new logo from big-box giant, Walmart, which is tossing aside its widely-recognized logo for something decidedly softer. The previous strong, navy block letters and bold star-hyphen were adopted in 1992, the last time the company made a brand mark change. The new look features rounder, lighter blue lettering and a sunny starburst, and will grace American storefronts nationwide this fall. With such omnipresent brand presence and rapidly expanding international presence, why has the Bentonville, Arkansas company changed up its face now? Does it even look like the Walmart Americans have come to know and (maybe) love? Do you miss the sharp, patriotic star? Does the lighter, brighter face with sunny flair match Walmart's newfound commitment to the environment? Tell us what Walmart gains or loses from the new logo, below.