A new scenarioDNA piece published in Admap, January 2009...[Recession] means using an authentic organic approach to understanding the consumer in their world. Unfortunately, for some brands and agencies, it means taking shortcuts on research.
Find the whole story.
Air Force will create custom intro billboards that will run with each pilot and interactive media placements that will live across the Xbox LIVE online entertainment network and the Xbox.com website. Users can click on these custom units and engage directly with the Air Force Brand Destination which offers users the opportunity to learn more about the Air Force through video downloads, gamer pictures and theme packages.
Sony is banking on the inauspiciously named star of its new video game,
"LittleBigPlanet," to boost sales of its PlayStation 3 console this
fall -- and the homemade-looking Sackboy just might pull it off.
Sony also plans to create about 1,000 "LittleBig billboards" -- about
the size of a small yard sign -- to stick in the ground in and around
San Francisco, Los Angeles and New York. Unlike typical cardboard yard
signs, however, the minibillboards will feature working lights and
ladders and other high-end art and design. The idea came from the
game's agency, Deutsch. While the size of the boards almost ensures
that at least a few will be stolen, that's OK with Sony. A spokeswoman
said some pilfered signs posted on eBay may even add to the hype.
A man-sized Sackboy made a public appearance in Japan.
The line from gaming to crafting is a fluid one...we've been watching it...it thrives on a multidimensional consumer.
India has emerged as the
country generating the least amount of spam mails among BRIC nations and this
volume is a fifth of that originating from the US, reveals a report...The lower percentage of spam mails generated is attributed to a higher presence
of well-educated internet users. Read more.
When planners for the De Beers India "Diamond Bride" campaign set out to "puncture" what they called the BFIW (big fat Indian wedding), the first glimpse of opportunity came when research revealed that wedding jewelry was one of the few areas where the bride had some say.
Within the Indian wedding ceremony gold has been an abiding piece of the bride's adornment for centuries…yet it turned out that a gold bride was perceived by many as being "too decked up, traditional, with a vernacular accent, fearful, obedient, surrounded by uncles, aunts, squealing cousins, at a hustle-bustle-hotch-potch of a wedding party."
In contrast, the "diamond bride" was imagined to be "elegant, at a select gathering, an extrovert who speaks her mind, and, above all, casual, cheerful and happy, not nervous at all, even though she is getting married."
Diamonds, the planners hypothesized, could be the catalyst to a contemporary cultural paradigm waiting to be advanced…
Neither the National Assn. of Realtors nor the California Assn. of
Realtors is tracking "compound" type of housing, per se, but innumerable compounds
can be found sprinkled throughout Southland neighborhoods. They are
created by owners with large lots where zoning permits such housing and
by buyers purchasing multiple adjacent properties.
Regina Petterson, a psychologist with Specialty Depression and Anxiety
in Los Angeles, thinks that the interest among some in housing such as
compounds reflects their desire to recapture the same sort of social
change they witnessed or were a part of in the 1960s. "The difference
is that it's more structured and less about experimentation."
Living together in a compound, she added, can not only increase the
time a family spends together but also enhance the traditional nuclear
family. For some buyers, a compound is one way to get some help paying the mortgage.
Nationally, "multigenerational" households represent just a fraction of
the population. According to the 2000 Census, 4 percent of all U.S.
households have three or more generations under one roof.
But in some parts of the country, these living arrangements seem to be growing in popularity. Twenty-somethings are taking their time moving out of the house, and
young families are turning to their parents to help out with children.